All StoriesCase Study
2920 Bancroft, North Park, San Diego, CA
34 offers in 10 days on a 1927 home that needed $200K of work — final sale price $280,000 above asking.
34
Offers received
+35%
Over list price
10 days
On market
The Challenge
- Inherited 1927 home that hadn't been meaningfully updated in 50 years.
- No working heat or air; roof, flooring, kitchen, and baths all needed work.
- Remodel estimates exceeded $200,000 and 6+ months of work.
- Owner lived 9 hours away in northern California and needed a remote, low-friction process.
- Three competing agents pegged the likely sale price around $850,000.
The Strategy
- List at $800,000 to attract the broadest possible buyer pool.
- Run a structured highest-and-best round through OFFER1 with a clear deadline.
- Engage every offer — not just the top three — so no buyer was left out.
- Publish the current top bid once 3+ offers were in to convert interest into competition.
The Results
- 34 offers managed through OFFER1 in a few clicks instead of dozens of manual counters.
- Winning offer wasn't even in the original top 10 — would have been excluded under a traditional process.
- Final sale price of $1,080,000 — $280,000 above list and 27% above the price three agents predicted.
- 10 total days on market across just three 2-hour open houses.
In their own words
"We chose our agent because of his top-notch marketing skills and his commitment to a fast and focused process for selling our house, which is what we needed."
"Using a brand new software tool named OFFER1 to quickly and transparently negotiate between multiple potential buyers, our agent leveraged 34 offers into a huge win for us."
"In less than a day of considering offers, we accepted one that was $280,000 over the listing. It was an outcome literally beyond our wildest dreams."
The numbers
- List price
- $800,000
- Sale price
- $1,080,000
- Above list
- +$280,000
- Above agent estimates
- +27%
- Total offers
- 34
- Days on market
- 10
- Open houses
- 3 × 2 hrs
- Agent commissions interviewed
- 4%–6%
- Owner distance from home
- 9 hours
"The best way to get to the full market value of a property is to allow all buyers an equal and fair shot and give them transparent information so they can make the most informed decision. OFFER1 brings integrity into the real estate offer process while delivering superior results."
— Listing Agent, Central San Diego
Presented by OFFER1 Partner Agent, Listing Agent, Central San Diego
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